Icebreaker was created by a 24-year-old Jeremy Moon. His aim was to provide garments for outdoor adventures with less reliance on petrochemical fibers, providing a more sustainable future for us - and the planet. But back then, synthetics were king, so convincing people was going to be far from easy. In 1996, the world’s first natural layering system is officially born. Merino’s excellent warmth to weight ratio and low bulk inspires the first two weight natural layering system. Today, more than 20 years of commitment have been oriented towards building an ethical and sustainable business that offers durable and quality products.
Icebreaker is also a movement toward a more natural lifestyle. It's removing unnecessary plastic from performance apparel: 95% of the fibers used in its collections are merino and plant-based. And it doesn't stop there, as it continues to evolve with nature!

New arrivals

100% merino: naturally resilient

Our 100% merino clothing provides natural warmth, exceptional softness and is naturally odor resistant. A simple, effective and ingenious material, because nature doesn't test its solutions in the lab!

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Cool-Lite: naturally cool

Cool-Lite technology will keep you cool in hot conditions. This blend of breathable, lightweight fabrics is designed to quickly wick moisture away from your skin by transferring from your skin and releasing it into the air.

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Zone Knit: naturally breathable

Zone Knit technology is naturally breathable and gives you additional ventilation in targeted areas. Plus, merino easily resists the build-up of unpleasant odors.

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Lighter and warmer, MerinoLOFT™ is the low-bulk, machine washable evolution of the down jacket and the natural alternative to synthetic down.

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Our relationship with the growers

Creating mutually beneficial partnerships to support our farmers and our planet is what we are most proud of. These relationships provide them with the security of an investment in their business, their land, their animals and their people.

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