The first Rapala lure was made of cork in 1936 out of the necessity for a man to feed his family. Since then Rapala has become the world's leading brand of fishing lures. They are the only company in the world to mass produce fishing lures made of fisherman-favourite balsa wood. Each Rapala with a swimming lip is individually hand-tuned and tank-tested before it reaches your hands. This ensures the perfect swimming action right out of the box and is the reason why fishermen trust Rapala's more than any other lure company today. Rapala's mission? Help the angler become a better fisherman.
Since the first Rapala lure was made in 1936, Rapala has focused countless resources on innovating within the fishing lure category. The Scatter Rap, Shadow Rap and Husky Jerk are just a few of their creative and accomplished fishing lure designs.
All luresRapala has set out to ensure fishermen have every tool they need to get the job done. Creating efficiencies in fishing is a big step in upping your fishing-game.
View toolsThe erratic Scatter Rap® action perfectly mimics a spooked baitfish trying to escape a predator’s attack which will draw reaction strikes from all predatory species. It’s the movement no predator can resist.
View productsAnglers the world over have grown to trust Rapala knives. The Rapala Fish ’n Fillet is the knife that taught the world to fillet. It is found on more charter boats and in more fish camps than any other.
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